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2023 DVL Awards

The 2023 DVL Awards presented at NAMAD. 🏆
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2023 DVL Awards

In a celebration of inclusivity and progress, the 2023 Diversity Volume Leadership Awards shined a spotlight on manufacturers reaching out to the burgeoning community of minority vehicle buyers, and outperforming competitors in the process.

Describing the event, Marc Bland, Chief Diversity Officer for S&P Global, explained: “The DVLs were created by me and my brother in the business, Damon Lester, Vice-Chair of NAMAD, approximately 10 years ago. What we realized was there was a need in the auto industry to focus on diverse consumers including African Americans, Asians, and Hispanics. So, we created an award show that would highlight models that sold the most new vehicle units to what we call ‘The Future Majority.’”

Embracing the theme of "The Future Majority," the awards acknowledged the forthcoming shift predicted by the U.S. Census: minorities becoming the majority by 2045.

This year's winners recognize 22 brands, determined by data from the US Census and S&P Global Mobility, that exemplify the vitality of diversity in the automotive landscape.


Sub-Compact Segment: Kia Rio

Compact Segment: Toyota Corolla 

Mid-Size Segment: Toyota Camry

Traditional Full-Size Segment: Dodge Charger

Lower to Upper Mid-Size SUV Segment: Toyota Highlander

Subcompact Utility and Utility Plus Segment: Honda HR-V

Compact CUV and SUV Segment: Toyota RAV4

Compact and Mid-Size Sport Segment: Dodge Challenger

Mid-Size Van Segment: Honda Odyssey

Non-Luxury Compact to One-Ton Van Segment: Mercedes-Benz Sprinter

Compact to Mid-Size Pickup Segment: Toyota Tacoma

Three-Quarter to One-Ton Pickup Truck Segment: Chevrolet Silverado

Half-Ton Pickup Segment: Chevrolet Silverado

Full-Size SUV Segment: Chevrolet Tahoe

Top Battery Electric Vehicle Segment (new this year!): Chevrolet Bolt


Subcompact Segment: Acura Integra

Luxury Compact Segment: Mercedes-Benz C-Class

Mid-Size Luxury Segment: Lexus ES

Full Size Luxury Segment: Mercedes-Benz S-Class

Luxury Exotic, Sport & Prestige Full Size Segment: Chevrolet Corvette

Luxury Traditional Compact Utility Segment: Audi Q3

Luxury Compact CUV Segment: Lexus NX

Mid-Size Luxury CUV Segment: Lexus RX

Mid-Size Luxury SUV Segment: Porsche Cayenne

Full-Size Luxury SUV Segment: BMW X7

Top Overall Future Majority Luxury Vehicle: Lexus RX


The winner of the most coveted award of the evening, The Top Overall Future Majority Vehicle, went to the Toyota RAV4 (racking up Toyota’s total to 6 awards from the event).

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