Automotive

Acura Goes Direct

“Oh, you like this car? Go home and pay for it” -Us, trying to roleplay how customers will feel about this online-only option…
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Acura Goes Direct

The Honda EV catch-up story deepens. 

The Japanese automaker's luxury brand, Acura, will sell 100% of its EVs online, but says dealers will remain a part of the process. 

Honda Senior VP Mamadou Diallo shared that whether a customer wants to start their buying process online or in a dealership, they will still "have to input that information.”

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