2025 Halftime Report: State of Dealer Reputation

August 20, 2025
We’re halfway through 2025. It's been a busy news year, but how is the automotive industry performing in the eyes of its customers?
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Matt Murray Headshot

Matt Murray

CEO

Widewail

We’re halfway through 2025. It's been a busy news year, but how is the automotive industry performing in the eyes of its customers?

In this 30-minute session, Widewail and ASOTU team up to analyze millions of Google reviews from dealerships nationwide to uncover the trends, risks, and opportunities shaping customer sentiment this year.

You’ll learn:

- The latest impact of tariffs as communicated by customers in reviews

- The biggest shifts in sales & service experience and what’s driving them

- Which brands are gaining (and losing) ground in customer perception

- How EV buyers’ expectations are evolving and how dealers are responding

What top-performing dealerships are doing differently to stay ahead

Whether you’re a GM or marketing leader, this data-driven update will help you focus your team, improve your customer experience, and compete more effectively in the second half of the year.

Join us to see where you stand — and where to go next.

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