vAuto
Modern Automotive Network
For years, dealer groups have followed a simple strategy when it comes to moving used vehicles between stores: When a car gets too old at one location, it’s time to move it to another. But some groups have adopted a better way, one that ensures vehicles move to the right store for all the right reasons, so problem cars don’t turn into bigger problems. This webinar details how Modern Automotive Group has sharpened its approach to move vehicles based on a holistic assessment of where the vehicle fits best and delivers the best return. Get an inside look at the best practices Modern follows to capitalize on every retail opportunity and avoid the “morale torpedos” that result when you rip a vehicle a rooftop-level manager considers their own. Find out how to:
Establish targets to determine when vehicles should move.
Identify the rooftop where the vehicle fits best, based on market, dealer group and vehicle data
Set the “win-win” terms for parent/receiving stores when vehicle transfers occur
Ensure ongoing buy-in among rooftop-level managers