Reach the most trusted audience in retail automotive.
Put your brand inside the content dealers, GMs and industry leaders read, watch and listen to every single day.
Dealer-owned. Founder-led. All in.
ASOTU is a dealer-owned, founder-led community of tens of thousands of the most progressive dealers, industry partners and executives in retail automotive. We started in 2020 as a single LinkedIn livestream. Today we're a full-scale media network, a cultural movement and a creative shop, built by people who live in this industry instead of watching it from the outside.
Reach by the numbers
Every year, millions of people read, watch, listen to and show up for what we make.
65,311
Total audience
6.7M+
Annual impressions
8.2%
Average engagement rate
12,781
YouTube viewers per month
6,500
Daily newsletter subscribers
44%+
Average email open rate
Our audience is the industry's decision-makers: dealer principals, GMs, COOs, fixed ops, F&I and marketing leaders, plus the OEM, vendor and auto-tech executives who need to know what's actually happening on the ground.
Where your brand shows up
One partnership. An entire ecosystem of touchpoints.
Sponsorship options
Simple pricing. Real reach. Pick a channel, or bundle a few.
Daily Pushback Email
from $750/day
Logo placement, a ~100-word custom ad, ASOTU-written content and monthly reporting. Monthly and quarterly packages available.
ASOTU Podcast
$3,500 / 10-day flight
10 host-read opening ads, logo on the livestream, plus a show-notes and newsletter feature.
Auto Collabs Episode
$3,000 / episode
A 25–30 minute episode with the hosts, social promo clips and cross-promotion across the newsletter and podcast.
ASOTU Edge Webinar
$7,000 / webinar
Custom landing page and registration, a full promo campaign, podcast mentions, the registrant list and post-event clips.
Custom Podcast Series
from $2,000/episode
8-episode minimum. Fully produced and co-hosted by ASOTU, with a trailer, artwork and cross-promotion.
Live Event & NADA Coverage
Pricing varies by event
Your brand on every livestream and all the content we capture on site.
Want an integrated campaign? Bundle channels and we'll build it with you.
Media kits
Everything you need to pitch it internally: audience, placements and pricing.
More Than Cars Media Kit
The full menu of sponsorship opportunities across the ASOTU network: email, podcasts, webinars, events and custom content.
Download the media kitASOTU CON Media Kit
Sponsorship and activation packages for our flagship in-person event.
View the ASOTU CON kitNADA 2027 Media Kit
Put your brand inside our live coverage from the floor of the 2027 NADA Show.
Download the NADA kitWhy partner with us
01
Smarter campaigns
Strategically placed creative inside the most dealer-trusted content in the industry.
02
Unmatched brand affinity
Top dealers and executives trust us because we actually show up.
03
Turnkey execution
From first brief to final deliverable, our creative and operations teams handle it.
Trusted by partners like
“We truly feel the level of care the whole team has around us. From little things like videos celebrating Reunion milestones (or even birthdays) from the entire ASOTU team, to higher-impact things like introductions at industry events to dealership partners who benefit from our support, we feel the love. That's an important part of a good partnership.”
Dave Spannhake, Founder, Reunion Marketing
“ASOTU is one of our favorite partners to work with. Ann-Marie and her team consistently make sure our goals are met and our needs are exceeded from start to finish. Their professionalism, responsiveness and attention to detail make every collaboration seamless and successful.”
Anneka Smith, Digital Marketing Director, iPacket
Let's do something that matters.
If you're just looking to tick the "advertising" box, we're probably not for you. If you want to build real brand affinity with the people who move this industry, that's what we do.
