ASOTU EDGE WEBINAR
Recorded Wednesday, December 7, 2022
Join Effectv and ASOTU in a first-ever webinar event by ASOTU. This webinar will look at how to build a 2023 strategy that drives growth and community through video advertising across multiple mediums.
In partnership with
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About this session
What it was pre-pandemic
Brand marketers gaining market share
Fierce competition at the bottom of the funnel w price payment
OTT and CTV were in early stages
What happened during the pandemic through mid-year 2022
No incentives, low inventory, stores closed = nothing for price payment to talk about
Everyone’s only option was brand
Many canceled traditional video spends
Inventory shortage meant consumers worked to find the vehicle
Many stopped marketing altogether
What is happening now
Incentives and inventory coming back
Objections rising in the sales process
Dealers are realizing they need to get back in the game and are possibly behind their competitors who already have
What happens when you stop spending on content and placements
Market share drops
Consumers lose familiarity
Have to ‘break the wheels free’ again
What is the progressive mindset to do that
Strategy: Concept of multi-screen
Strategy: ‘Always On’ Mentality
Strategy: Brand or Brand/Transaction Mix creative output
