Recorded Wednesday, June 26, 2024
Learn actionable strategies that will empower your dealership to thrive in a post-pandemic market.
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About this session
The automotive industry is emerging from a period of unprecedented disruption, facing new consumer behaviors and a strained relationship between dealerships and their customers. "Reawakening Your Dealership: Overcoming Industry Challenges from the Covid Coma" addresses the urgent need for dealerships to adapt and rebuild trust. Join ASOTU and Activator Dealer Solutions to explore how the dynamics of customer loyalty have shifted, the repercussions of aggressive pricing strategies during inventory shortages, and the subsequent customer dissatisfaction. Experts will discuss innovative marketing strategies and the integration of a hybrid customer data platform to engage customers across multiple channels effectively. Learn how to realign your dealership’s approach to not only regain lost ground but to also foster stronger, more trusting relationships with your customers.
What You Can Expect To Learn:
Understanding the shift in customer behavior and loyalty due to the impacts of COVID-19 and inventory shortages.
Strategies for addressing customer dissatisfaction and rebuilding trust through transparent and customer-focused marketing.
The role of a hybrid customer data platform in automating engagement and personalizing the customer experience to win back loyalty.
Resources
Reawakening Your Dealership: 2024 State of the Industry Report from Activator
