ASOTU EDGE WEBINAR
Wednesday, November 18 | 2:00 PM ET | Live online
A vehicle touches multiple teams before it ever reaches a shopper.
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About this session
A vehicle touches multiple teams before it ever reaches a shopper. Reconditioning, pricing, merchandising, follow-up. At every handoff, there’s a chance for information to fall through the cracks.
In this Edge Webinar on November 18 at 2PM ET, Josh Levine of iPacket will join Paul and Kyle to trace one vehicle’s journey through the dealership and look at where visibility breaks down, where value gets left on the table, and what a more connected internal process actually looks like in practice.
What you'll learn
Where vehicle information most commonly breaks down between recon, pricing, and merchandising
What those gaps actually cost you in time on the lot, margin, and shopper confidence
How a connected process keeps the vehicle’s story consistent from acquisition to customer follow-up
What smarter shopper retargeting looks like when it’s tied to real vehicle engagement
