Automotive

A Time Capsule From Saturn

It’s hard to tell which new ideas are going to become regular ideas over time. Best to keep an open mind so we aren’t surprised when the gear shifts.
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A Time Capsule From Saturn

Troublemaker Eric Trytko sent us an article he found worth a look. A writeup about Saturn dealerships in 1991. The article talks about “new philosophies” of being a dealership: Fixed pricing, low pressure buy options, dealers are called retailers, salespeople are called consultants, the showroom is open-air with a customer waiting lounge, and fixed ops are beside the showroom. Ideas the article indicates were brand new for the time, but are common place in dealers across the industry now.

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