Our friend Brian Kramer recently reminded us that the metaverse is still full of firsts for people to claim. Automaker Acura not only launched an NFT series but opened the first automaker showroom in the metaverse.
NFT. The brand released an NFT series in collaboration with Wannersted to celebrate the return of the Integra. The NFT series features the next-gen Integra using the artist's unique blend of colors and textures. The first 500 reservations of the new model received one of the NFTs.
Metaverse Showroom. Acura's Decentraland showroom opened on 3/22/22. Visitors explored the 2023 Integra, browsed wearable items inspired by the NFT series, and played "Beat That," Acura's exclusive racing game.
While the NFTs sold out quickly, Acura assures everyone the new Integra is still available for reservations.