Dealer Stories

All Things Branding Pt.2

Last week David Long and the All Things Used Cars community spoke about personal branding and its impact on sales.
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All Things Branding Pt.2

Last week David Long and the All Things Used Cars community spoke again about personal branding and its impact on sales. As illustrated by many success stories, the ability to effectively cultivate a personal brand can forge deeper customer relationships and drive sales

Here are some exciting tips that we snatched from the talented voices in attendance:

  • 🤘 Rock your Unique Brand: Be distinctive! Think TV characters, your brand should make you unforgettable.
  • ⛹️‍♀️ Social Media is your Playground: If you have fun making it, they will have fun watching it.
  • 🚫🤖 Don't be a Robot, Be Human: Let your audience see who you are beyond a salesperson. Transparency starts with you.
  • 👒 Put on your Entrepreneur Hat: Treat your brand like a business within your company. You're the boss and employee of the month! 
  • 🕺 Master the Social Media Dance: Understand what content is appropriate for each platform. Don't be two-stepping in a waltz-y setting. 
  • 🧶 Keep the Ball Rolling: Regularly share updates to keep customers engaged with your brand. 
  • 📸 Customer Storytelling: Encourage customers to share their experiences. It brings authenticity to your brand!

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