Fiat quietly joined the metaverse back in December. The store was designed in collaboration with Touchcast and Microsoft in an attempt to provide a cloud-based, stress-free Fiat buying process.
🥽 The digital showroom will allow customers to customize their vehicles and buy them on the spot. The initial launch was only in Italy, but it will expand to other parts of Europe this year and the US in 2024. 🇺🇸