For years, NFL fans have had one source for out of market coverage, the NFL Sunday Ticket. The service limitations and monopolization of the NFL content left some customers feeling like hostages to satellite companies. Apple is trying to bundle the Sunday Ticket in a multibillion-dollar media deal with the NFL. Some believe the deal is already settled and awaiting the announcement.
Isports. The deal comes after several other public efforts to hunt sports rights by the tech company. Amazon also seeks to buy up to 49% of the NFL media rights, but experts place Apple as a favorite to win the deal.