We all know that social media is one of the best ways to reach out to and stay engaged with your community. With so many platforms, algorithms and outlets, it's sometimes difficult to know where to start or how to keep up. This week's ATUC with David Long revealed how rapidly the social media landscape is changing and how to leverage those changes for more authentic content that better connects with your audience.
Get active. Engage first and reply often. Customers are less likely to start a conversation than to join one.
Get out of the box. In fact, throw the box away altogether. Boxes are so last year. This year is all about creative thinking and inventive solutions. More consumers are steering away from mass marketing and toward unique content.
Get prepared. Nothing will ever be more powerful than a human-to-human connection. With the advent of AI, content creators must adapt by cultivating their community, staying engaged, and providing unique content.
Get diverse. Gone are the days of Facebook and Google dominating the online market share. We must expand marketing initiatives to new frontiers like Reddit, YouTube Shorts, and dating apps. The sky's the limit!
Get efficient. Repurposing content is one of the easiest ways to work smarter, not harder. Tiny tweaks to your content help it feel fresh across platforms to reach more viewers.
Get direct. Ask for what you want, and be direct. Always include a call to action along with your content to draw viewers to your ecosystem.
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