One small step for OEMs, one giant leap for testing what consumers will go along with. BMW is officially selling heated seat subscriptions for $18 a month. The monthly sub-model is not the only option. Customers can pay for a year ($180), 3 years ($300), or even lifetime access for $415.
Microtransactions. BMW has been putting features behind subscriptions since 2020, along with Audi, Cadillac, Porsche, and Tesla. The heated seat option has not been added to the US digital store. We can only wait and see if - or when - that changes.
TL:DR — A high-ranking S. Korean-based auto park maker is pulling a divide and conquer, while SK Group, the 2nd largest individually controlled S. Korean conglomerate, invests in safe chargers for apartment buildings. Each move feels like an investment in being key players in the global shift toward electrification.