BMW Starts Subscription-Based Heated Seats

Building cars with features that may never be turned on during a chip shortage seems like a really strange plan. What do you think?
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BMW Starts Subscription-Based Heated Seats

One small step for OEMs, one giant leap for testing what consumers will go along with. BMW is officially selling heated seat subscriptions for $18 a month. The monthly sub-model is not the only option. Customers can pay for a year ($180), 3 years ($300), or even lifetime access for $415. 

Microtransactions. BMW has been putting features behind subscriptions since 2020, along with Audi, Cadillac, Porsche, and Tesla. The heated seat option has not been added to the US digital store. We can only wait and see if - or when - that changes.

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