An informal case study conducted over LinkedIn this week sought to boil down the realities of marketing and advertising. Our own Kyle Mountsier asked folks to consider 3 car lots with dramatically different marketing budgets all selling the same number of cars per month. With an amazing turn out, the responses were as numerous as they were varied. As is the result of most thought experiments, a perfect solution was not discovered but factors beyond the marketing budget were considered and discussed with insights for all.
Weighing in - Best budget wins for most gorillas on the roof and wavy arm guys out front.