At Santa Fe Trail Elementary's book fair earlier this month, Ronnie Vargas of Bob Sight Ford quickly identified a pressing issue after over-hearing a few conversations: parents expressing concern over the affordability of books as the holiday season approached. 📚
Recognizing an opportunity to make a difference, Vargas contacted the management at Bob Sight Ford with a proposal to buy out the entire book fair. The dealership readily agreed to this generous offer and allocated nearly $8K towards the cause. The decision turned the book fair into a full-on celebration, enabling students and their families to freely choose books without any financial strain.
After years of many of these kids hearing "no," Vargas said getting to tell them "yes" was an unmatched feeling. He said it was by far one of the coolest moments of his life, but what made everything worth it was the gratitude he witnessed.
Bob Sight Ford's decision to fund the book fair not only provided immediate relief to families but also emphasized the value of reading and education. It serves as a powerful example of how dealerships positively impact their communities, particularly in times of need. ❤️🔥