Cadillac Attracts New Consumers

Cadillac will release its first EV, the Lyriq, and new customer groups are taking notice. 

• 70% are new to the brand
• 68% are Gen X or Gen Y
• 30% are from the Western US

The company had 250,000 interested, yet uncommitted, "hand raisers," but will not begin deliveries until later in the summer.

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