Automotive

Cadillac Attracts New Consumers

The Cadillac EV is popular with people out west, young folks, and fans of musiq.
No items found.
Cadillac Attracts New Consumers

Cadillac will release its first EV, the Lyriq, and new customer groups are taking notice. 

  • 70% are new to the brand
  • 68% are Gen X or Gen Y
  • 30% are from the Western US

The company had 250,000 interested, yet uncommitted, "hand raisers," but will not begin deliveries until later in the summer.

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.