Automotive
Cadillac Attracts New Consumers
The Cadillac EV is popular with people out west, young folks, and fans of musiq.
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Cadillac will release its first EV, the Lyriq, and new customer groups are taking notice.
- 70% are new to the brand
- 68% are Gen X or Gen Y
- 30% are from the Western US
The company had 250,000 interested, yet uncommitted, "hand raisers," but will not begin deliveries until later in the summer.
