The ASOTU team started reading The Innovation Stack. Some of us for the first time and others for the 9th, but we are enjoying it for the first time in a whole team context. Jim McKelvey's insights into entrepreneurship, business, and journeying into the unknown immediately apply to anyone, especially someone who knows they have more to give but are unsure how.
Businesspeople vs. Entrepreneurs. An early takeaway from the book and more of McKelvey's content is a distinction between competing in existing contexts (business) vs. answering a question that has never been answered before (entrepreneur).
He challenges people to find the "Perfect Problem" they are the solution to and see it to the end.