Customer Satisfaction Report

Cue the Rolling Stones! We’re talking satisfaction, so it’s the law. 🎸

Understanding customer sentiment can be challenging, but the ACSI Automobile Study for 2022-2023 has made ranking their satisfaction a bit easier. Based on feedback from approximately 9,000 customers who purchased cars in this period, here's a quick snapshot:

🚗 Overall Satisfaction: The auto industry saw a 3% boost in satisfaction, rising from a score of 77 in 2022 to 79 in 2023.

🚙 Mass Market Highlights:

• Biggest Movers: Toyota and Honda both surged with a +5% change.
• Top Scores: Toyota leads at 84, trailed by Subaru (82), Honda (81), and Mazda (80).
• Most Significant Drop: Ram's satisfaction dipped by 5%, placing it at a below-average 74.
• Bottom Five: Four Stellantis brands occupy this zone: Dodge (75), Jeep (74), Ram (74), and Chrysler (71). VW, the only non-Stellantis in this group, experienced a 3% drop to score 75.

🚘 Luxury Market Insights:

• Cream of the Crop: Tesla and Toyota's Lexus are tied at the top with a score of 83. While Tesla saw a +4% rise, Lexus experienced a -1% dip from 2022.
• Lowest on the Ladder: Honda's Acura recorded the steepest fall (-4%), settling at a score of 79.

🤔 Did You Know?: Younger buyers are making waves in the luxury market. It seems they're splurging on high-end cars—maybe because many believe homeownership is out of reach for them.