Troublemaker, author, innovator, Cox Automotive EVP, and Founder of vAuto, Dale Pollak, is the 33rd inductee to NIADA's Ring of Honor. The highest award for a non-dealer, the Ring of Honor, recognizes allied industry leaders who have contributed significantly to the auto industry.
Dale's work has improved and expanded the industry's view of inventory. Bringing an investment mindset and developing an extensive philosophy of used car retail, Dale has changed the face of the industry for the better.
The award was not only a sign to those watching but to Dale. He said the award addressed a longstanding insecurity, sharing that he was never a "car guy" like his dad. Now the work he has done from the time he was 16 working in his dad's dealership to now the award signifies to him that the real car guys have accepted him as a "true car guy."