Marketing is an integral part of any dealership's success. Creating authentic and creative content to capture customer attention can come in many shapes and sizes, like 6'9 basketball player Josh Oduro.
Walking billboards. The National College Athletic Association decided in June 2021 to allow college athletes to profit from their name, image, and likeness. Multiple dealerships have since partnered with college athletes, exchanging advertising for vehicles or pay. Commercials, branded shirts and press conferences, and driving around in a dealership car are some ways dealers use student athletes' local star power and support the athletes simultaneously.