Automotive
Detroit Dealers Debate
Every conversation moves faster when both parties are able to talk, not just listen. The OEM-EV-Dealership conversation may finally get over some of the hurdles that have been slowing things down now.
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Despite the noise, dealer EV opt-in programs like Ford's and dealer buy-out plans like GM's reinforce the reality that the US electrification story will be written in dealerships.
In Detroit, the conversation between Ford, GM, and dealership owners has outlined some key points preventing an all-in attitude on each side of the issue.
- 🦉Who pays for charging? While front-running Tesla has built and maintains its own charging network, legacy brands Ford and GM are working to make public charging the responsibility of the dealerships.
- 🚔Are we sure this is copasetic? Some have raised questions about the legality of using the EV transition to make demands they would not have before. OEMs dictating EV reservations, sales, trade-ins, and service contracts doesn't seem like a crime, but it also doesn't seem to follow franchise laws.
- 🤔Aren't customers always right? Between legality and logistics is the ever-present consideration of what customers actually want, not just what they will accept.
