There were plenty of shiny, star-studded commercials during the Super Bowl last night, and automotive wasn’t the least of them. See what we thought on YouTube, or read our thoughts below:
Jeep: 4/10
In a nutshell — Computer generated animals dance to the Electric Slide while Jeep’s new EVs get muddy.
Hot take — We get it. Electric vehicles, Electric Slide. They’re good for the environment and animals are in the environment. Overall, it just came off as overstated. Not to mention that lone Jeep charging station in the middle of nowhere!
Kia: 5/10
In a nutshell — Father forgets binky and it breaks the internet.
Hot take — They really committed to the bit, and it was well-executed. It just left us with a lot of questions, none of them about cars. Like…how in the world did 90 people get to his house faster than he did. We want that car!
GM: 8.5/10
In a nutshell — GM Electric and Netflix are teaming up to feature more EVs.
Hot take — A somewhat unexpected partnership, but we’re here for it. Including Will Ferrell in more programs would probably seal the deal.
Dodge: 9/10
In a nutshell — Dodge gets cheeky in addressing EV concerns.
Hot take — If you’ve been with us for any length of time, you know how much we love wordplay and pushing boundaries. Dodge did both with its parody of a Big Pharma ad. If Premature Electrification is something you too struggle with, it turns out the REV might be the truck for you.
The Farmer’s Dog: 11/10
In a nutshell — Pupper lives his best life, as all dogs rightfully should.
Hot take — Not about cars, but a favorite of the evening and left us a bit misty-eyed. All ads should feature dogs.