Data & Insight

Dodging Digital Deception

Scams and fraud are becoming more sophisticated with the help of AI. Here's how you can protect yourself.
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Dodging Digital Deception

With the rapid advancements in technology and AI, the threat of scams and fraud has never been more prevalent. These innovations are driving efficiency and ingenuity, but they’ve also opened new avenues for fraudsters to exploit.

Understanding the threats and implementing measures to counter them is no longer a recommendation: it’s imperative for safeguarding business assets and customer trust.


At the forefront of emerging threats are deepfakes, a technology powered by artificial intelligence that can create alarmingly convincing fake videos or audio recordings. This technology's ability to blur the lines between reality and fabrication presents a potent tool for fraudsters.

According to a survey by Regula, a staggering 80% of companies now recognize the concern posed by fake biometric artifacts, such as deepfake voice or video, with concern most pronounced in the United States, where around 91% of organizations consider it a burgeoning threat.


The implications of this technology were starkly highlighted in a case from Hong Kong, where a multinational company's office was defrauded out of $25.6M. Fraudsters used deepfake technology to mimic the company's chief financial officer and other employees in a video conference, instructing an unsuspecting employee to transfer funds. This incident not only underscores the sophisticated nature of modern scams but also serves as a clarion call for businesses to enhance their vigilance and digital security protocols.

Of course, this is only one of the many recent examples of AI fraud. For example, a robocall impersonating President Biden urged New Hampshire voters not to participate in their presidential primary, and trolls flooded Twitter in January with graphic Taylor Swift AI fakes.

The threats, however, extend far beyond deepfakes, encompassing a wide array of digital and analog scams, including some you may not be familiar with:.

Phishing, Smishing, and Quishing: These tactics involve soliciting sensitive information or money under false pretenses, whether through deceptive emails (phishing), text messages (smishing), or QR codes (quishing).

IoT Vulnerabilities: As the Internet of Things integrates more devices into our networks, the potential entry points for hackers multiply, increasing the risk of unauthorized access to personal and business data.

Synthetic Identity Fraud (aka Frankenstein Fraud): This form of fraud involves creating new identities by blending real and fake personal information, facilitating a range of illicit activities from opening fraudulent accounts to making unauthorized transactions.



In today's interconnected world, the sophistication of cyber threats necessitates a comprehensive and multifaceted approach to security. Here's how businesses and individuals can fortify their digital defenses:

Thorough Identity Verification: Implementing robust document verification processes is crucial. This includes leveraging NFC technology for electronic documents to verify chip authenticity and utilizing an extensive database of document templates from around the globe. Such measures ensure that identities can be authenticated with a high degree of confidence, significantly reducing the risk of fraud.

Biometric Verification: The second pillar of a strong defense strategy involves biometric verification to confirm the physical presence of an individual. Advanced systems compare a live capture of a person's biometric data, such as a facial recognition scan, against the photo on their ID and other records. This not only thwarts attempts to use synthetic identities but also ensures that biometric data cannot be reused by scammers.

Two-Factor Authentication (2FA): Despite its simplicity, 2FA provides an effective layer of security by requiring a second form of verification beyond just a password. This method has become a baseline security measure. However, businesses and users must be vigilant as fraudsters develop methods to bypass or deceive 2FA protocols.

Multi-Factor Authentication and Secure Communication: For sensitive transactions, especially those involving financial movements, multi-factor authentication (MFA) and secure, encrypted communication channels are indispensable. These practices ensure that even if one security layer is compromised, additional barriers protect against unauthorized access.

Caution in the Face of Urgency: Cybercriminals often exploit the sense of urgency to bypass rational scrutiny. It's essential to cultivate a culture of skepticism and verification, particularly for requests that come with a high degree of urgency. Taking the time to verify the authenticity of such requests can prevent costly mistakes.

Continuous Education and Awareness: No matter your location, age, or tech savviness, everyone is susceptible to deception. Staying informed about the latest cyber threats and scams is fundamental. Regular training sessions, updates on new tactics used by fraudsters, and consultations with reputable cybersecurity sources like the FTC, Scambusters, or Snopes can empower individuals and organizations to recognize and respond to threats proactively.


Fact-Check and Verify Unexpected Communications: With the rise of deepfake audio, it's critical to verify unexpected or unusual communications. It’s especially important to get off the phone with these types of scammers immediately because they don’t need an especially long clip of your voice in order to use AI to clone it. Cross-referencing information and being wary of requests coming from unknown or unexpected sources can help avoid falling victim to these sophisticated scams.

Safe Financial Practices: Never conduct transactions through untraceable methods like cryptocurrency or gift cards when asked over a call or message. If contacted by someone claiming to be from a bank or a known acquaintance asking for money, independently verify the request by using known contact details.

Robust Internet Security Measures: Maintaining updated internet security software and applications is non-negotiable. Utilizing auto-update features ensures that software defenses remain effective against new vulnerabilities and threats.

Privacy Settings and Information Sharing: On social media and other online platforms, employing the highest level of privacy settings and being judicious about the personal information shared can significantly reduce the risk of identity theft and scams.

Collaboration and continuous education play a significant role in creating a secure digital environment, enabling businesses to thrive in an era where technology drives both innovation and risk.

As we navigate these challenges, sharing knowledge and experiences will become invaluable. Let us know whether you have encountered attempted scams or implemented effective countermeasures.

Your insights contribute to a collective effort to safeguard the industry against fraud, and together, we can work to ensure that retail auto remains resilient in the face of these ever-evolving digital threats.

Me: "Sorry, Boss, I'm not going to do that. After all, how do I know you're not a deepfake?"
Boss: "I'm standing right in front of you!"
Me: "Hmm...still not convinced. What’s the secret code?”
Boss: “Do I have to?”
Me: “Yep, safety first!”
Boss: *sigh* “Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo.”
Me: “Okay, I guess you’re real. I’ll go get the mail now.”

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