Automotive

Ford: Winning, Hiring, and Retiring

It would be more newsworthy if Ford stopped making a truck they received an award for.
No items found.

5 Minutes of Fresh Perspective

Reading the daily news doesn't have to suck. Get the email that will make you laugh and keep you informed...for free!
Ford: Winning, Hiring, and Retiring
if you aint first your last gif

Winner winner chicken dinner! Ford's F-150 Lightning has won the 2023 MotorTrend truck of the year, and the company is so jazzed they are ramping up production. Last year Rivian's R1T won, making this the 2nd year an all-electric truck beat out a slew of top ICE competitors.

stay up! gif

Now hiring? Ford announced it would open a 3rd shift to boost EV production at a Michigan plant. About 250 jobs were added to the Dearborn assembly plant in November. Moving the company closer, or beyond, its goal of producing 150K Lightning pickups annually.

hologram gif

A little high-tech. A patent filed for a holographic projector system was published last week. While projectors have appeared in other plans by the brand, this one is unique in that it uses misted water from near the front grill of the vehicles to create a space for information to display. Possible applications for hologram tech include:

  • Visible proximity warnings.
  • Showing off your brand logo.
  • Finding your car in a parking lot.

The future truly is now...

bye elf


Goodbye. (for now?) Despite hopeful rumors that the Ford Fusion would return to battle the company's all-terrain competition, Ford Authority has announced that is not the case. While Ford has several crossovers planned, the Fusion Active will not be one of them.

Check out more!

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.