Winner winner chicken dinner! Ford's F-150 Lightning has won the 2023 MotorTrend truck of the year, and the company is so jazzed they are ramping up production. Last year Rivian's R1T won, making this the 2nd year an all-electric truck beat out a slew of top ICE competitors.
Now hiring? Ford announced it would open a 3rd shift to boost EV production at a Michigan plant. About 250 jobs were added to the Dearborn assembly plant in November. Moving the company closer, or beyond, its goal of producing 150K Lightning pickups annually.
A little high-tech. A patent filed for a holographic projector system was published last week. While projectors have appeared in other plans by the brand, this one is unique in that it uses misted water from near the front grill of the vehicles to create a space for information to display. Possible applications for hologram tech include:
The future truly is now...
Goodbye. (for now?) Despite hopeful rumors that the Ford Fusion would return to battle the company's all-terrain competition, Ford Authority has announced that is not the case. While Ford has several crossovers planned, the Fusion Active will not be one of them.