Dealer Stories

Ford’s Certification Deadline Passes

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Ford’s Certification Deadline Passes

Nearly 2000 Ford dealers, roughly two-thirds, have entered the brand's electric certification program. Of those, 1,600+ went with the "Certified Elite" option, which requires investments of up to $1.2M by the dealership.

All Aboard? The deadline to sign up and be eligible to sell EVs beyond 2023 was last week. Ford's CEO Jim Farley says the future of the franchise system is at risk if the Tesla model overtakes Ford's version of OEM + Dealer cooperation.

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