Epic Games, creator of the popular game Fortnite, launched a partnership last year with Balenciaga. The two companies made Balenciaga-themed worlds Fortnite players could visit (sound familiar?). Now a group is expanding the project with whole new worlds and experiences for the game's users.
Beyond Creative is one company helping people bring their ideas to life on the Fortnite Creative platform. Beyond’s list of clients includes Verizon, the NFL, Nvidia, AMD, and Chipotle. Similar groups have created additional games within the game, a Grubhub-themed metaverse-like world, and hosted concerts.