What started as a cold war with Tesla has become a skirmish between GM and Ford. The race to dominate the US EV market has the historic rivalry spilling into plans and conversations around the two companies' electrification efforts.
Deep and wide. GM's CEO Barra has the company focused on a wide array of EVs that will be affordable with rapid production. Ford's CEO Farley has the company leaning into the EV pickup head start they claimed with the F-150 Lightning. Each company seeks to replace Tesla in the US market, but their diverse strategies are sure to produce equally diverse results.