Automotive

GM Targets "Waste" in Dealer Collaboration

Looking for an example of banding together and pushing back? Legacy automakers collaborating with dealers to enter the EV contest on the right foot.
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GM Targets "Waste" in Dealer Collaboration

The journey from raw material to OEM plant, then on to the dealership and eventually customer's hands, is rife with data and collaboration opportunities. Gathering data can play an essential role in maximizing profits. Knowing who to collaborate with can be the key to unlocking that data in powerful ways. 

Invest in the players, win the game. Last year, GM launched a free profit projection tool and invited dealers to utilize the OEM's wealth of data in their planning. Users enter desired profit increases in specific areas and receive calculations to meet the goal. The tool provides a one-page comparison of other GM dealers across five categories. Dealers enjoy a network of knowledge that combines the data gathered by the brand and act with more knowledge. 

Using the tool, McCluskey Chevrolet in Cincinnati purchased a neighboring strip mall to convert into additional fixed-ops space. Leveraging GM's data, the dealership found a projected $4.5M in profits they will now have the time, space, and people to claim.

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