Kelley Blue Book’s new Brand Watch Report revealed some intriguing insights into the current EV consumer landscape:
🛒 18% of consumers consider hybrid electric vehicles (HEVs) when shopping, while only 9% consider fully electric models (BEVs).
⏬ Tesla has seen shopping consideration fall for two straight quarters.
🤔 Consumers were most likely to consider a Toyota hybrid over other brands (followed by Honda).
💰 The report theorizes that the higher prices of BEVs and lack of infrastructure contribute to limited consumer interest.
🧠 Learn all about different types of EVs here.