Kelly Blue Book Brand Image Award

What do you think? — Any surprised or wrong calls on KBB’s list?
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Kelly Blue Book Brand Image Award

Brand image can be hard to pinpoint and harder to measure. Kelly Blue Book has not only (apparently) figured brand image  out but is handing out awards to brands that drive enthusiasm in consumers as opposed to simple awareness. The 13 total awards are based on KBB data from its annual Brand Watch Study

Best Brands:

Best Overall Brand: Honda

Most Trusted Brand: Subaru

Best Value Brand: Honda

Most Refined Brand: Honda

Best Performance Brand: Subaru

Best Styling Brand: Dodge

Best Luxury Brands:

Best Overall Luxury Brand: Tesla

Most Trusted Luxury Brand: Lexus

Best Value Luxury Brand: Tesla

Most Refined Luxury Brand: Tesla

Best Performance Luxury Brand: Porsche

Best Styling Luxury Brand: Porsche

Best Overall Truck Brand:

Best Truck Brand: Toyota

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