Brand image can be hard to pinpoint and harder to measure. Kelly Blue Book has not only (apparently) figured brand image out but is handing out awards to brands that drive enthusiasm in consumers as opposed to simple awareness. The 13 total awards are based on KBB data from its annual Brand Watch Study.
Best Brands:
Best Overall Brand: Honda
Most Trusted Brand: Subaru
Best Value Brand: Honda
Most Refined Brand: Honda
Best Performance Brand: Subaru
Best Styling Brand: Dodge
Best Luxury Brands:
Best Overall Luxury Brand: Tesla
Most Trusted Luxury Brand: Lexus
Best Value Luxury Brand: Tesla
Most Refined Luxury Brand: Tesla
Best Performance Luxury Brand: Porsche
Best Styling Luxury Brand: Porsche
Best Overall Truck Brand:
Best Truck Brand: Toyota