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The king of bulk toilet paper and $1.50 hot dogs, Costco, is causing a surprising fashion frenzy with its Kirkland Signature brand clothing line. Fans are clamoring to wear the store's logos on their loungewear, and many items have already sold out. 😎🌭
Introduced in 1995, Kirkland Signature has become a significant contributor to Costco's revenue, accounting for about a quarter of the company's total sales and earning the title of America’s biggest consumer packaged goods brand.
Their unexpected success in fashion has elevated Kirkland's status from an affordable label to something akin to "wholesale haute couture,” sparking discussions about the profound connection between exclusive products and customer loyalty.
Costco's clothing may not rival high-fashion brands in terms of resale value, but it is solidifying its place in pop culture. Their unique blend of affordability and quality is fueling customer fervor and further cementing their position as a retail powerhouse. 🌋
(Speaking of affordable, quality flair — have you seen the latest ASOTU swag drop??)