Lexus is opening a new hidden headquarters in the forest-covered mountainous region outside Tokyo in early 2024. The company has not directly commented on why it sounds like the beginning of a spy movie, but we assume it is all above board.
The welcome mat says, "How did you find us?" The headquarters will act as a home for the company's push into the next era of EV development. A test track has been operational at the site since 2019. Due to tree coverage and quiet electric motors, even that can remain unnoticed.
TL:DR — A high-ranking S. Korean-based auto park maker is pulling a divide and conquer, while SK Group, the 2nd largest individually controlled S. Korean conglomerate, invests in safe chargers for apartment buildings. Each move feels like an investment in being key players in the global shift toward electrification.