Bergstrom Automotive partners with Make-A-Wish Wisconsin every year for their #DriveForDreams campaign.
This year they met Lincoln, a Wish Kid living with Cerebellar Ataxia, which causes sudden uncontrollable muscle movements. Lincoln has been in and out of hospitals most of his life.
📸 To honor and serve Lincoln, the Bergstrom team made him their promotional cover model. Throughout June, the resiliently joyful 9-year-old will appear on billboards, websites, and even a full truck wrap which debuted at Lincoln's school on the last day of classes.
Then in July, the rest of Lincoln's wish will come true with a family trip to Hawaii to visit volcanos. 🌋🌋🌋