Luxury EV Adoption

TL: DR - The things people buy make money, Mercedes isn’t jumping the ICE ship anytime soon, and they are selling luxury EVs as fast as they can make them.
No items found.
Luxury EV Adoption

Mercedes sees luxury drivers as the straw that will break the electric camel's back. 

CEO Ola Kallenius said a switch to electric is what the company thinks is right and the best choice "even from a business perspective." The company plans to sell EVs and ICE for several years, but believes luxury customers will favor its electric offerings with time saying - As long as you deliver a superior product, customers will be open-minded. 

The company delivered 31K EVs in the first half of 2022.

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.