Automotive

Luxury EV Adoption

TL: DR - The things people buy make money, Mercedes isn’t jumping the ICE ship anytime soon, and they are selling luxury EVs as fast as they can make them.
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Luxury EV Adoption

Mercedes sees luxury drivers as the straw that will break the electric camel's back. 

CEO Ola Kallenius said a switch to electric is what the company thinks is right and the best choice "even from a business perspective." The company plans to sell EVs and ICE for several years, but believes luxury customers will favor its electric offerings with time saying - As long as you deliver a superior product, customers will be open-minded. 

The company delivered 31K EVs in the first half of 2022.

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