Automotive

Market Research Finds Americans Prefer Dealerships

Consumers value the experience dealers offer and aren’t going anywhere, which means dealers are free to focus on the experience they are offering. #TheCircleOfLife or something.
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Market Research Finds Americans Prefer Dealerships

A survey by market research company Escalent found only 20% of non-Tesla owning consumers prefer a direct-to-consumer sales model. The majority of those surveyed prefer dealerships for financing, delivery, and fixed-ops, with nearly half valuing the dealership staff for vehicle educational needs. 

Room for improvement. The survey also found customers want a hybrid of online and in-person shopping options.

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