Automotive

Mercedes’ Subs, Tesla’s Cuts, and Toyota’s Ups

Mercedes is moving forward with rented horses, Tesla’s plans are still rolling (but maybe uphill), and Toyota broke its productions record but doesn’t want y’all to get excited just yet.
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Mercedes’ Subs, Tesla’s Cuts, and Toyota’s Ups

📡⚡️🐴Mercedes-Benz announced a subscription-based performance upgrade last year and has released it to customers in the US and Canada. While heated seats make us drive better, we are talking about a 60-80 horsepower upgrade that owners can download over-the-air to shave a full second off their 0-60 time (think of how much faster you'll get to the office?!). The upgrade is available as a one-time purchase or through monthly/yearly payment options.

Based on our understanding of bytes and bits, this means you could have a 60-80 horsepower thumb drive in your pocket anytime you want!

✂️🛻🤷‍♀️Tesla fired the first shot in the "price war" (which everybody else calls 'being in the market'), and things have been bouncing around ever since. While price drops have increased interest in some markets, the company is currently sitting on a record-high inventory in the US, pointing to the price cuts not sealing the deal for Americans.
Suboptimal levels of interested coupled with recent sideways glances at the Cybertruck's design may leave the brand's next battle plan equally anticlimactic.

"Ok, sure, but how would you feel about the Cybertruck's look if I told you you could pay an extra $250 for a Nintendo-looking yoke-style steering wheel?" -Elon, probably

🥇⚠️🗓️Toyota set a global output record for its 2022 year (which ended in March) and slightly surpassed its 9.1M vehicle production goal. The company ended the year with 9.13M vehicles produced and 9.61M global sales, up from 2021's 8.57M built and 9.51M sales. Despite the impressive year, the company continues to urge caution regarding the uncertain supply of semiconductor chips.

A problem the US is trying to resolve. The massive CHIPS and Science Act dedicated $52B toward making the US self-sustaining chip economy. Recently, more specifics have shown that about $11B is reserved for R&D only, while the remaining funds will subsidize credit companies, like Bosch, building plants in the US.  

Only Toyota can break a record and in the same moment issue a prophetic warning…

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