NBC is looking to raise funds the old fashion way - by not spending them. The broadcast company says they may cut back from 3 to 2 hours of prime time programming.
Less is more? This time less may just be less. As the company spends more on streaming content, live sports, and reaching new customers, giving the 10-11pm hours back to affiliates could be a valuable move.
If decided, the change is not expected before fall 2023.