Dealer Stories

Newton Nissan South Makes TikTok Look Easy

We’ve been on TikTok enough times to know nobody expects perfection. Start making stuff. Learn as you go. Somebody is going to love it. What's stopping you?
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Newton Nissan South Makes TikTok Look Easy

Newton Nissan South is quietly teaching the dealership community how to make TikTok work for them. With over 50k followers, they post daily videos featuring fun automotive-based content ranging from in-store polls to guessing cars based on a single part picture. 

We spoke to Dawson Kula, who manages most of the store's social media presence. With a creative background and social media experience from his drifting hobby, he has learned some of TikTok's tricks and makes the algorithm work for the store. He said customers do not come in because of the short clips, or if they are, they aren't telling him so, but that the consistent posting and growing engagement have made more people aware of the store. 

"The goal is to keep our image in front of people so when they DO buy a car, they think of us." -Dawson Kula

The cost of admission. With a free app and a few minutes a day, the Newton team has a consistent form of community engagement that, judging by their 2 million likes, has landed well with people.

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