Nike and other sneaker companies have delayed deliveries of key shoe designs as the industry faces supply, production, and shipping complications due to the ongoing Covid-19 pandemic. Nike reports factory closures in Vietnam have constricted the company's production capacity.
But some retailers like Sneakersnstuff co-founder Erik Fagerlind see the delay to their store coming as the cost of Nike prioritizing their own store/direct sales, as they are faced with keeping their own business open. Nike is confident the supply chain issue will stabilize and their delivery schedule with it.
Telling it like it is - Geez, you really think Nike would do that? Prioritize their own brand during supply shortages?