Press Release

OfferLogix and Fullpath Partner to Enhance Customer Experience

OfferLogix and Fullpath are the latest power couple on the scene.
No items found.

5 Minutes of Fresh Perspective

Reading the daily news doesn't have to suck. Get the email that will make you laugh and keep you informed...for free!
OfferLogix and Fullpath Partner to Enhance Customer Experience

Herndon, Virginia, Jan. 23, 2024  – OfferLogix announced today its strategic partnership with Fullpath, automotive's leading Customer Data Platform (CDP) to revolutionize the vehicle upgrade search process for consumers.  This collaboration aims to elevate Fullpath's CDP by integrating a robust AI equity mining engine with OfferLogix's APILOGIX Lease and Finance Payment Engine, Penny Perfect Payments.

“We are excited to collaborate with Fullpath in bringing transparency and efficiency to the automotive industry," said Aaron Bickart, General Manager at OfferLogix. "This integration enables  Fullpath to deliver personalized, accurate payment options to their dealers enhancing the overall buying experience for consumers and dealers alike."

OfferLogix specializes in providing innovative solutions to enhance the efficiency and effectiveness of the automotive retail experience. The Penny Perfect Payments platform ensures accuracy and transparency in showcasing payment options, eliminating the challenges of miscommunication and mismatched expectations in the vehicle purchasing process. OfferLogix's commitment to empowering dealers aligns seamlessly with Fullpath's mission to bring a personalized and data-driven approach to the forefront of the automotive industry. 

"This integration transforms how dealers connect with qualified customers and streamlines the vehicle upgrade process," said Mike Colacchio, CRO at Fullpath. "This collaboration combines the rich customer data we have in the CDP with Offerlogix personalized payments so we can deliver hyper-relevant offers and messages to today’s shoppers. It's a win-win that enhances the entire automotive shopping experience."

Fullpath is dedicated to empowering dealers by leveraging their first-party data, ushering in a 1:1 dealership experience that resonates with the modern era. This collaboration ensures a seamless continuation of this personalized experience through direct marketing campaigns. Customers will now receive automated, personalized marketing messages that utilize loan data, enticing them with specific payment options tailored to their positive equity status.

This integration signifies a significant stride towards transparency and efficiency in the automotive industry. Together, Fullpath and OfferLogix aim to elevate the standard for customer experience, ushering in a new era of streamlined and customer-centric automotive transactions.

About Fullpath:
(formerly AutoLeadStar) is the automotive industry's leading Customer Data and Experience Platform (CDXP). Fullpath enables retailers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.

About OfferLogix:
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more. Learn more at

For more information:
Lou Laste


Check out more!

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.