Automotive
Online Car Shopping Not Slowing
OEMs like Ford are working on direct-to-consumer digital retail options. Dealers have an opportunity now to get a solid headstart on meeting the customers where they are.
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Online shopping has grown more popular. In 2019 only 1% of all auto sales were digital. Driven by the pandemic in 2020, the number climbed to 10%. While covid has loosened its grip on people's options, many consumers still opt for the convenience of online shopping. 67% of customers surveyed said they would buy their next vehicle online if they could.
