Automotive

Quick Bites: Honda, Kia, GM, Daimler, Toyota

Honda and Kia announced more EVs, GM is branching further into software, Daimler is investing big in US big-truck charging, and Toyota is investigating some rigged safety tests.
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Quick Bites: Honda, Kia, GM, Daimler, Toyota

πŸ“ˆπŸ‘©β€πŸ­πŸŽ“ Honda and Kia have upped their EV production goals following 2023's 60% growth in the EV segment. According to recent data, 14% of global sales are EVs.

  • Kia will invest around $18B to hit 1.6M EV sales by 2030, nearly 40% of total sales. By the end of 2023, they expect to electrify 9% of total sales.Β 
  • Honda is shooting for 2+M annual EV production by 2030.

Business Lesson 1: Sell something for more than it costs you.Β 

Business Lesson 2: If people tell you what they want to buy - sell more of that.

πŸ§‘β€πŸ’»πŸ‘―πŸš™ General Motors worked with the Eclipse Foundation to create an open-source protocol, uProtocol, to speed up the development and improve the customer experience of in-car software across the industry - that is, if its competitors opt to use the protocol. Currently, the automaker is working on a product for OTA updates, subscription services, and theorized in-car features like facial recognition to activate child locks if a kid enters the car.

If cars are heading toward a software-defined future, getting dibs on writing the dictionary makes sense.

πŸ”ŒπŸ”‹πŸš› Daimler Truck North America is launching national charging and hydrogen fueling networks for medium and heavy-duty vehicles. The $650M project will start in Southern California and expand along freight routes.

You can take the diesel out of the truck, but you can't take it out of the trucker!Β 

πŸ€₯πŸ’₯β€οΈβ€πŸ©Ή Daihatsu, a Toyota affiliate, rigged side-collision safety tests on 88K small cars. Most of the rigged cars were under the Toyota brand. A notch was added to the door trim to minimize risk during testing, but the modification was not part of production vehicles. A whistleblower reported the issue, Daihatsu stopped shipment, and Toyota Chairman Akio Toyoda apologized for the "unacceptable" violation of consumer trust. A thorough investigation is underway.

Social math: Owning your mistakes earns back some favor, but not more than is lost when a whistleblower has to report the errors first.

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