Tuesday, online used-vehicle retailer Shift Technologies said it would buy the dealer listing marketplace assets of Fair Technologies for $15M and 2.5% equity. Shift said it wants to establish an online marketplace presence where dealers and independent sellers can list their cars alongside Shift's inventory. They want the marketplace launched by Q2.
Shortcut! Shift CEO George Arison said they estimated it would have taken two years to build a marketplace, so buying Fair's existing technology was the quicker move for their long-term goals.
Telling it like it is - Is Shift's marketing going to work for dealers, or is the dealer's inventory going to work for Shift? 🤔