Ford reported double-digit gains in Q3. Total sales rose 19.1% compared to Q2, and 15.9% year-over-year. However, total sales in September were down 8.9% despite a 197% increase in EV sales.
Action Star: Ford is obviously the Arnold Schwarzenegger of the OEM world. Sometimes they are the Terminator, and sometimes Kindergarten Cop, but you know they will always be back.
Rivian's Q3 had a 67% jump in production compared to Q2. The company produced 7,300+ and delivered 6,500+ vehicles in Q3, which has reinvigorated its claim that, despite very real supply and PR setbacks, it will produce 25K vehicles in 2022.
Action Star: Bruce Willis, specifically John McClane. We have only seen the original Die Hard version so far - can't find his shoes, but not giving up. Let's not forget there are 5 Die Hard movies, and by the 5th, he is some sort of one-person army.
Toyota, in case you forgot, ended GM's 90-year streak at the top of the US sales pile. Now, less than a year later, it seems the company was just testing that crown out and may have to hand it back. Through Q3, Toyota and Lexus sales dropped 15.4%, while GM's dropped just 7.2%.
Action Star: Stallone. 100%. After “Rocky V” he made “Stop! Or My Mom Will Shoot.” (which to us is also a classic), but THEN he made “Demolition Man” which is poetry on screen. Maybe Toyota is just in their “Stop! Or My Mom Will Shoot” era right now?