Tesla has gone on the offensive by cutting prices across the globe. Price cuts of up to 20% follow 2022's delivery estimate shortcomings and its worst year as a company. Musk commented that cutting the "embarrassingly high" prices should sustain growth amid recession talk and rising interest rates.
Tesla is trying to give OEMs a black eye, but it's dealers in the ring. Time to brush up on your jab, hook, and uppercut.
Lincoln says 60% of its US dealers have committed to EV certification. The ~360 dealers represent 88% of the luxury vehicle company's US sales volume. The brand's EV program requires dealers to invest as much as $900K in charging equipment. Lincoln currently sells no EVs but has four planned to release by 2026, with a goal of 90% of US sales being electric by 2023.
This seems more like an RSVP than a practical change since… you know… there are no Lincoln EVs to sell yet.