Apple, Amazon, and Disney are battling it out to see who will become the NFL Sunday Ticket's new home. Currently, the NFL expects up to $3B a year for Sunday Ticket. Disney-owned ESPN already hosts Monday Night Football for a hefty $2.7B a year. Amazon pays about $1B a year for Thursday Night Football.
It'll pay for itself! Right? DirectTV has hosted the Sunday Ticket since 1994. The broadcast company will pay $1.5B for this year's hosting rights and charge customers $300 per subscription, a price controlled by contracts with Fox and CBS. Since taking on the package, DirectTV has lost roughly $500M a year on the deal.