Automotive

The Power Of One in Marysville

It turns out people actually don't enjoy being pressured into buying a car. Also, a free idea - hire more women.
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The Power Of One in Marysville

When Jim Colon and Petty Watson III wanted to open Marysville Toyota, they started by learning all they could about people's barriers and perceptions of car shopping.

They found people would rather not negotiate on price or be dragged off to the finance office to complete their deal. Finally, they want the whole process to move faster. Time is money, but more importantly - time is time.

The Power Of One. By leaning into remedying these findings, Marysville Toyota has grabbed the top Google score in the Metro Seattle area, a record market share, including repeat and referral business, and a No. 1 rating for Toyota Loyalty Engagement.

A less aggressive, more friendly environment appeals to buyers and employees alike. Which has helped the dealership build an open, professional, and women-centric vibe.

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