What The Kids Are Into

Toy-R-Us Is Making A Comeback

We fear bringing a store back as a “presence” sounds more spooky and interesting than it is. 👻🦒
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July 20, 2022
Toy-R-Us Is Making A Comeback

Since declaring bankruptcy in 2017, Ol' Geoffrey the Giraffe has not been heard from much. The nostalgia-laced retail toy company adjusted to toy-brand management in 2019 and opened a 20,000 sqft store at a mall in New Jersey. Now a partnership with Macy's will bring Toy-R-Us back as a "presence" within 170 Macy's locations by this fall.

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